How Core Web Vitals Impact Your SEO & PPC ROI

Introduction

In 2025, Google’s Core Web Vitals are no longer just a technical SEO metric — they directly influence how your website ranks and how your PPC campaigns perform. For Vizag businesses, ignoring them means paying more for ads and losing organic visibility. Let’s explore why Core Web Vitals matter for both SEO and PPC ROI.

What Are Core Web Vitals?

Core Web Vitals are Google’s user experience metrics that measure:

• Largest Contentful Paint (LCP): How fast your main content loads.

• First Input Delay (FID): How quickly your site responds to user actions.

• Cumulative Layout Shift (CLS): How stable your layout is while loading.

Core Web Vitals & SEO Rankings

Google uses Core Web Vitals as a ranking factor.

• Fast websites → Higher rankings in organic search.

• Poor scores → Lower visibility, higher bounce rates.

• Mobile‑first indexing → Mobile Core Web Vitals matter most.

For example, a Vizag clinic improved its LCP from 4.5s to 1.8s and jumped from page 3 to page 1 for “clinic in Vizag.”

Core Web Vitals & PPC ROI

Core Web Vitals also impact Google Ads Quality Score, which affects:

• Ad Rank: Better UX = higher ad placement.

• CPC (Cost Per Click): Lower CPC when Quality Score improves.

• Conversion Rates: Faster, smoother sites convert more visitors.

👉 A local retailer in Vizag reduced bounce rates by 40% after improving Core Web Vitals. Their Google Ads CPC dropped by 25%, while conversions rose by 60%.

Why Vizag Businesses Can’t Ignore This

• SEO: Without strong Core Web Vitals, you’ll struggle to rank.

• PPC: You’ll pay more per click and lose conversions.

• User Trust: Slow, unstable sites drive customers to competitors.

FAQ – Core Web Vitals & ROI

Q: Do Core Web Vitals really affect PPC? Yes. Google Ads considers landing page experience, which is tied to Core Web Vitals.

Q: How can I check my Core Web Vitals? Use Google PageSpeed Insights, Lighthouse, or Search Console.

Q: What’s a good score? LCP < 2.5s, FID < 100ms, CLS < 0.1.

Is your website slowing down your SEO and PPC results? Let’s optimize your Core Web Vitals for higher rankings, lower CPC, and more conversions.

👉 Book your free consultation today or chat with us on WhatsApp.